05 October, 2008

3 "World Cinema" channels to be on-air by next year, filmbuffs will be the king

UTV World Movies started beaming European films in the country in February this year. It was the first 24 hours channel dedicated to world cinema. The channel is run by one of the biggest media conglomerate in India, UTV.

About three months from its launch the channel claimed to be number three in terms of TRP among English language channels (World Movies broadcasts films with English subtitles).

About six months down the line, India is getting ready for a second World Cinema channel-NDTV Lumiere. It's a venture of another leading broadcaster NDTV group in partnership with two individual entrepreneur who have experience in film production, exhibition and processing.

NDTV Lumiere has already been releasing films in theatres across three cities. They've recently launched their first set of ten DVDs.

According to sources the channel has already started testing signals and will be on air by end of the month.

Meanwhile, another distributor of world cinema in India, Palador, pioneers of the segment with a enviable library of 1,000 titles is also gearing up to launch a World Cinema channel. According to reports, it will be on air by end of first quarter of next year.

Palador has already been broadcasting films from their collection on leading movies channel "Zee Studio". They recently organized Ingmar Bergman retrospective across Indian cities.

So, hopefully by next year, world cinema broadcasters will be fighting from eyeballs. The result of the competition between three players has already started showing up. The latest award winners from International Festivals are available here on different platforms.

And very soon, Indian filmbuffs, who envied their American friends for Netflix and criterion collection will have three films anytime on television to choose from besides DVDs and theatrical releases.